Privacy Policy

I. Privacy Statement

1. Definition of Personal Data

2. Collection and Use of Personal Data

2.1 Types of Personal Data We Collect

• Data You Voluntarily Provide:
   
  Information submitted when you create an account, contact customer support, participate in online surveys, use our online help tools, or engage with our live chat service (e.g., name, email address, phone number).
• Payment-Related Data:
   
  When you make a purchase, we collect payment details (e.g., credit/debit card numbers, payment account information), billing addresses, shipping addresses, and contact information to process transactions.
• Usage and Device Data:
   
  When you access our website, we collect device-specific information (e.g., device type, unique device identifiers, IP address, operating system, browser type), usage logs (e.g., pages visited, interaction history, session duration), diagnostic data, and location data (if permitted). We may use GPS, IP addresses, or other technologies to determine your device’s approximate location (where available) to enhance our products and services.

2.2 How We Use Your Personal Data

• Provide, Improve, and Develop Products/Services:
   
  To deliver, enhance, and innovate our offerings; conduct data analysis, research, and audits; and ensure business continuity (based on our legitimate interest in providing quality services). For promotions (e.g., contests), we use your data to administer the program (see specific promotion rules for additional details).
• Communicate with You:
  • With your explicit consent: Send marketing communications about MyShoeCharm’s products/services, or share your data with third-party partners for their marketing purposes (you may withdraw consent at any time).
  • Notify you of account updates, transaction status, or changes to our policies/terms.
  • Respond to your inquiries (e.g., customer support requests).
• Personalize Experiences and Optimize Advertising:
   
  With your explicit consent: Customize your experience on our platforms and third-party sites, and measure the effectiveness of marketing campaigns to deliver relevant advertisements.
• Ensure Safety and Compliance:
   
  To verify account authenticity, detect and prevent fraud, investigate suspicious or illegal activity, and enforce our terms/policies (based on our legitimate interest in safeguarding our services and users).

3. Cookies and Similar Technologies

• Deliver core functionality (e.g., shopping cart, login sessions), personalize content, measure advertising performance, analyze user behavior, and enhance security.
• You may disable or delete cookies via your browser/device settings, but this may limit access to certain features (e.g., unable to save shopping cart items).
• See Section II (Cookie Statement) for detailed information on cookie types and your choices.

4. Disclosure of Personal Data

• Third-Party Service Providers:
   
  Shared with vendors who perform services on our behalf (e.g., website hosting, payment processing, logistics, data analytics, customer support). These providers are contractually obligated to protect your data and only use it to fulfill their services.
• Affiliates and Business Transactions:
   
  May be shared with MyShoeCharm-affiliated companies. In the event of a merger, acquisition, reorganization, or sale of assets, your data may be transferred to the relevant third party as part of the transaction.
• Legal and Security Requirements:
   
  Disclosed to comply with laws, legal proceedings, or requests from public/governmental authorities (domestic or international). We may also disclose data to protect national security, public interest, or our legitimate rights (e.g., investigating fraud).

5. Legal Basis for Processing (EEA Residents)

• Consent (GDPR Article 6(1)(a)): For processing requiring your explicit permission (e.g., marketing).
• Contract Performance (GDPR Article 6(1)(b)): To fulfill obligations under a contract with you (e.g., processing orders).
• Legal Obligation (GDPR Article 6(1)(c)): To comply with applicable laws (e.g., tax reporting).
• Legitimate Interests (GDPR Article 6(1)(f)): To safeguard our services, improve offerings, or prevent fraud (provided your interests do not override ours).

6. Your Rights

• Access: Request a copy of the personal data we hold about you.
• Correction: Update inaccurate or incomplete data.
• Erasure (“Right to be Forgotten”): Request deletion of your data (where legally permitted).
• Restriction: Ask to limit processing of your data.
• Data Portability: Receive your data in a structured, machine-readable format.
• Objection: Oppose processing based on legitimate interests.
• Complaint: Lodge a complaint with your local data protection authority.

7. Closing Your Account

• We are not obligated to retain your data after account closure and may delete it without liability.
• We may retain limited data to prevent fraud, comply with laws, or for legitimate purposes (e.g., non-personal analytics, enforcing terms).

8. Third-Party Websites and Services

9. Data Security, Integrity, and Retention

• Security Measures: We use technical (e.g., encryption, HTTPS), administrative (e.g., access controls), and physical safeguards to protect your data. Only authorized personnel may access personal data.
• Your Responsibility: Protect your account credentials (e.g., passwords). Notify us immediately if you suspect a security breach.
• Data Retention: We retain your data only for as long as needed to fulfill the purposes outlined in this Statement, or as required by law.

10. Changes to This Privacy Statement

• Minor Changes: Take effect immediately upon posting.
• Major Changes: Notified via prominent website alerts (e.g., pop-ups, emails) with an effective date.
   
  Continued use of our services after updates constitutes acceptance of the revised Statement. If you disagree, stop using our services and close your account.

11. Contact Information

II. Cookie Statement

1. Definition of Cookies

2. Types of Cookies We Use

3. Third-Party Cookies

4. Controlling and Opting Out of Cookies

5. Do Not Track